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Web design and marketing tips, as well as a behind the scenes look into Idea Marketing Group. You are currently viewing page 32 of our blog articles.

Idea Designs Phil Stefani Restaurants Blog, Back of the House

Idea recently teamed up with client Phil Stefani Signature Restaurants to design its blog, Back of the House. The blog is a community resource, designed to keep viewers updated on Stefani Restaurant news and events. It offers the latest happenings at each of its restaurants, along with ways for diners to connect via social media channels. Each Stefani website has its own brand and feel to it, and the blog is no different. The brick background is there to create that intimate feel for the blog, and make readers feel that they are in the Back of the House. Check...

Where Millions Go, Your Marketing Should Follow

We’ve all heard the incredible Facebook statistics. There are several, and they confirm what many of us already know—the time is now to get involved with this powerful marketing tool. Here are a few facts about Facebook, and its growth that are worth repeating: If the social networking site were a country, it would be the third largest in the world, behind only China and India. It’s second in web site traffic, behind only Google. More than 500 million people use Facebook worldwide. The people who use Facebook, are on it longer than any other web site. The list goes...

Let Your Customers Help You Advertise With Location-Based Social Media

Free advertising is always good. The only thing better is free advertising from the mouths (or written word) of happy customers. With location-based social networking, that is exactly what your business can achieve. Brick and mortar businesses can now entice foot traffic without spending advertising dollars. They can tailor special offers to customers who “check in” to the popular location-based platforms such as Foursquare or Gowalla on their smart phones while they shop, or eat. Even Facebook is in on the craze, with its Places application. By checking in, they are putting the word out about your business to their...

The Importance of Small Business Web Design

Small businesses have a lot to evaluate, but really the most important thing is attracting customers. In a challenging economy, that can be much easier said than done. Try taking a step back and evaluating things from your customer’s perspective. Customers have needs, and want to locate the places that meet that need as quickly as possible. There’s always the phone book, but there are questions that go along with the purchase.  It’d be best to get answers without having to make several phone calls, and doing all that investigative work. So instead of the phone book, many customers will...

The Advantages of Small Business Article Marketing

Sometimes the Internet can feel like one giant commercial. Every once in a while it can be helpful for you and customers to take a step back from the steady stream of noise. That is exactly what a good article marketing campaign does.  Instead of making a sales pitch, a good article marketing campaign aims to inform current customers and potential customers about what it is that a small business does. It educates them about the industry. Simply put, it is informative. No matter your industry, and whether your target audience is around your neighborhood or national, these benefits can...

It’s All In The Message

Small businesses can invest in the most beautiful web design for their websites. They can have an elaborate system of pages created with all the most important links in place. They can have the whole thing set up and operational, sometimes in just enough time to watch it fail. What’s missing is the message.  Potential customers need guidance, and good copywriting provides just that. They need a reason to believe, and information at their fingertips. Good copywriting for the web can be hard to find, but it is just as important as the look and design of the web site....

Fall Time, Storage Time at the Garage Storage Store

We’ll, it’s that time of year again…with the smell of burning leaves filling the air and the kids back in school. Fall is upon us! The changing of the seasons signals the approach of the holiday season, which for many seems to be the most exciting time of the year, yet often at times very stressful. The transition from summer into the holiday season can be overwhelming. Let’s face it, most of us make getting organized a New Year’s resolution…but how many of us actually accomplish this goal? If you’re like most people, your car has taken up a new...

Common Website Mistakes That Can Kill Business

President Darren Fox of Idea Marketing Group was recently asked to some share insight on common website mistakes that can kill business. Every element on your website has the ability to build — or damage — how visitors perceive you. To gain insight on how to generate confidence, earn trust, and entice visitors to reach out and invest in your offerings, see Darren’s response as well as thoughts from other experts in the field. Established in 2006, Webcopy+ is a Vancouver, Canada-based web content agency that creates smart content for top businesses, agencies and designers around the globe.

Here’s Chicago End of Summer Bash

Last night Adam and I attended The Here’s Chicago Meetings & Hospitality Industry’s End of Summer BASH. It proved to be one of the best networking events of the year. Over 300 showed up to the Hard Rock Cafe. Live music, great people, and of course, mini cheeseburgers. Jim Grillo was the man behind it all and extended a special invite to Idea, we could not be more thankful. Here’s Chicago is Chicago’s preferred online meeting and event planning resource directory, to learn more visit www.hereschicago.com. -Darren

4 Featured in DiningOut Magazine

Idea Web Design + Internet Marketing would like to give kudos to 4 of its clients featured in the Spring/Summer 2010 issue of DiningOut Magazine Chicago. DiningOut has grown into the nation’s premier guide to the local restaurant scene in Chicago and across the country. DiningOut explores and uncovers the latest trends and happenings, steals and splurges, and most innovative dishes at restaurants in twelve cities across North America. The 4 included: Pages 14-15 | Nonna Santi’s Biscotti www.nsbiscotti.com Page 87 | Tuscany on Taylor Street www.tuscanychicago.com Page 91 | Phil Stefani’s 437 Rush www.philstefanis437rush.com Page 126 | Riva on...

Prestigious Web Design Award For Tuscany Website

Idea Web Design and Internet Marketing team up with Phil Stefani Signature Restaurants for prestigious web design award. One of among 19 winners, TuscanyChicago.com is chosen from a pool of 400 global entries Chicago, IL – Chicago based Idea Web Design and Internet Marketing, Inc. announced today that it has received the Graphic and Web Design Award from American Design Awards for the design of www.tuscanychicago.com for the month of December. Tuscany Restaurants and Cafes are part of Chicago restaurant group, Phil Stefani Signature Restaurants. The entry by Idea Web Design and Internet Marketing, Inc. was among 19 sites chosen...

Update Early, Update Often

Your website is like a store. Customers need a reason to stay interested. One of the best ways to keep them coming back is to provide regular website maintenance, and routinely update your content. Is there a new product, a sale or new service you want customers to know about? Your web site is the first place customers will turn to find this information, so giving them what they are looking for will put you ahead of the competition. Customers are not the only ones looking for new content on your website. Search engines also factor updates into your website’s...

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